- Technical SEO Audit
What is a Technical SEO Audit?
How we see things, and how search engines see things are entirely different! Technical SEO indicates to search engines that you’re open for business.
Luden’s audits identify each issue that needs fixing, and your business impact.
Our audits gain key insights from high-end software like SEMrush, while our overall technical SEO thesis is far simpler than Google Search Console (GSC).
Luden takes the direct path to getting you crawled, indexed and ranking!
Our SEO Playbook - How We Grow Your ROI
Indexing and Coverage
Google crawlers store and categorize content from websites to display in the SERPs. If you want to be one of the websites it returns, keeping your site structure neat and tidy is essential.
Make sure all of your URLs are visible, that you have a crisp XML sitemap, and that your Robots.txt (a file with instructions for search engine crawlers) is correctly set up.
Manual Actions and Security Issues
Manual what? No need to stress, team!
Manual action is where a human reviewer from Google has penalized your site because something alerted them to. If this happens, it’s super important to resolve it urgently.
It’s good to ensure your protocols are secure too. This includes secure sockets layer (SSL) for data authentication, encryption, and decryption, and HTTPS for secure communication.
Enhancements on Google Search Console (GSC)
The Enhancements report on GSC covers core web vitals and mobile friendliness. Google has repeatedly identified these as key issues for site owners to keep in check. Checking the issues, and validating fixes, could significantly improve your rankings.
The first enhancement - core web vitals - is crucial for performance, responsiveness, and visual stability. The second focuses on UI/UX for mobile - a platform that receives more traffic and online purchases than desktop.
Luden’s approach to Enhancements is decisive because it balances Google's demands with your ROI - while fixes are driven directly by Google’s support documentation.
URL Analysis
Technical SEO ensures your site does not have duplicate pages and that important redirect pages and tags are utilized.
To us, the most important redirects include,301s - when a resource has been permanently moved to a new URL;302s - when a resource has temporarily been moved to a new URL;404s - when a page is ‘not found.’
And the most important tag includes,Canonicalization - a ‘reference’ to the original/main source. It ensures the main page receives ranking signals and that duplicate content is avoided.
The Value of Technical Domain Audits?
It’s the first step in any good SEO process. You’re not going to rank for difficult terms without a clean domain.
Technical audits help you avoid penalties and allow you to get more out of your recurring SEO spend on content and backlinks.
If you want to improve your website in every way possible, it is best to cover all the bases that you can by hiring a team of experts. Outsource your problems and reap the major benefits.
Luden’s Approach to Technical SEO
We take the time to understand search engines, as well as what direction the algorithms are moving in. This allows us to future-proof your website build.
We know that most businesses are ROI-focused, which is why we don’t suggest expensive or unnecessary jobs – we suggest technical fixes that are:
– Absolutely necessary
– A quick or easy win
– Add substantial value
Luden is holistic about technical SEO fixes. We envision how they fit into the broader inbound marketing strategy. We’re not just here to optimize random elements, that’s a waste of your and our time.
FAQs
The answer is straightforward: Google Search Console. However, you are probably wondering about third-party software.
Luden uses Ahrefs as our main third-party software. We also use SEMrush, Moz, and Trustflow as support software.
Truth be told, there is no perfect software, all of the main software on the market is pretty good. Some are merely better at specific elements than others.
Most likely, no. Technical audits are more about indexing and URL structure - how Google understands what you have.
However, enhancements like core web vitals and mobile friendliness could impact the layout of your website.
It depends on the size of your domain:
- Enterprise companies tend to run weekly audits on various technical components;
- Large online businesses should do quarterly audits;
- Smaller SaaS companies should consider every 6-months or annually.
