- SEO Content Marketing
The Power of Content Marketing
Content marketing is in line with the internet’s future and the authenticity that search engines are looking for. Relevant, valuable content and multimedia will attract customers back to your website. It is a powerful strategy with scalability and strong ROI (Return on Investment).
As an SEO marketing strategy, content creation has long-term benefits as it offers backlinking opportunity and shareability in online web spaces. Marketing trends also favor thought leadership content as it provides the potential to produce the best resource on the internet.
How Luden Produces Best in Class Content
The Science
Our SEO strategy is content heavy and driven by search intent. We make sure to understand each client and their audience, which allows us to carefully handpick keywords and integrate them into content. Through this approach, the right searchers are attracted and are far more likely to convert.
Creation
By understanding your brand tone, it can be reinforced in the message and what the content is trying to communicate to its audience. We bring in experts to provide context and top writers to provide content.
Design Enrichment
Design elements are an added way to bring customers into your marketing funnel. Media users within modern-day society have shorter attention spans so video and visual elements will catch their attention more than written copy would. We also link to credible sources to heighten legitimacy and increase SEO.
Support and Tracking
The content would be supported through other marketing channels such as social media and heightened through promotion, adverts, PR and link building. We would track its results to provide you with feedback on that particular campaign and its effectiveness.
What is the ROI on Best-in-Class Content?
Content marketing is very much King.
Being the ultimate lead generation and inbound marketing strategy, it allows businesses to create and invest in ‘digital assets’ that generate conversions over time. Although returns on content can take over 12 months to pay off, the overall ROI on the horizon can be astronomical.
In truth, there is no ROI in marketing better than content marketing done at an elite level. Content strategies are scalable and they are consistent. It all depends on the execution.
Content Drivers to Launch Your Brand
Content creation has become the principal focus of our work here at Luden, with an entire Best of Class Content division aimed at procuring exceptional content for global clients.
Our writers and project managers have an innovative flair for copy and outreach highly regarded platforms so that we can produce the best content for you. With a quick turnaround time, we will drive large scale projects to put you ahead of any competitor in your way.
FAQs
Content marketing is the process of creating and sharing content to catch a reader's eye and turn them into repeat customers or long-term prospects.
Copywriting, on the other hand, has more of a short-term goal in that it aims to get the reader to take action or do something specific. Whether it be subscribing to a particular service or newsletter, or buying your product, it is a here-and-now thing, not a long-term solution
Good content can’t be thin (under 750 words), but shouldn’t be inappropriately long. A happy medium is always between 800 and 1,800 words.
Google used to reward long-form content, which just meant you could write a 5000-word article and rank. Now, Google rewards content that is an appropriate length, meets search intent, and is easily digestible for a reader.
SEO is essential for content marketing. Without building an online presence, your content will never be seen by your audience.
SEO and content marketing can be implemented separately, but they complement each other in a manner that will fuel your online growth.
