- Pricing
SEO and Content Marketing Pricing
Purchases should be informed. Pricing should be transparent.
Our goal isn’t to push you into choosing a specific pricing package. Our goal is to help you understand our pricing.
So, while we offer packages, these are by no means fixed. Each business has unique growth needs, so we’ll customize a package to fit those needs.
If you feel we are a good fit, get on a call, let’s cook up a game plan. If we feel you are a good fit, then we’ll bring that game plan to life.
Trust - that’s what growth partnership is all about!
- Pricing
ROI-focused Growth Marketing
Marketing is stressful for key decision-makers. Will you get a return on your money? Luden are here for a partnership: if you are clear on your goals, we will be clear on how (and if) we will achieve them. No jargon, nothing fancy.
When it comes down to it, Luden is here to:
- Lay down a robust Growth Strategy for your brand
- Choose and execute the services that will bring that growth to life
Overview
Included
Goals
Essentials
$1379 P/M
$688 Set up (once off)
Included monthly
- Content Asset Production (2 / month)
- LinkedIn Content Production (1 / month)
- LinkedIn Video Production (1 / month)
- Link Building (1 / month)
- Dedicated Strategist (Monthly Strategy Calls)
- Dedicated Tracking & Reporting
Included monthly
- Marketing Funnel Optimization
- KOB Keyword Strategy
- Content Strategy
- Editorial Calendar
Premium
$2629 P/M
$738 Set up (once off)
Included monthly
- Content Asset Production (4 / month)
- LinkedIn Content Production (2 / month)
- LinkedIn Video Production (2 / month)
- Link Building (2 / month)
- Dedicated Strategist (Monthly Strategy Calls)
- Dedicated Tracking & Reporting
Included monthly
- Marketing Funnel Optimization
- KOB Keyword Strategy
- Content Strategy
- Editorial Calendar
Aggressive Growth
$4139 P/M
$1153 Set up (once off)
Included monthly
- Large Content Asset (1 / month)
- Content Asset Production (6 / month)
- LinkedIn Content Production (3 / month)
- LinkedIn Video Production (3 / month)
- Link Building (2 / month)
- Dedicated Strategist (Monthly Strategy Calls)
- Dedicated Tracking & Reporting
Included monthly
- Growth Marketing Consult
- Marketing Funnel Optimization
- KOB Keyword StrategyOn-Page SEO Audit
- On-Page SEO Implementations
- Technical SEO Audit
- Technical SEO Implementations
- Content StrategyEditorial Calendar
- Backlink Profile Audit
- Website Speed Performance Audit
How to calculate the return on SEO?
What to Measure: ROI
The goal of SEO should always be to increase your online profits. The best way to measure this is with Return on Investment (ROI).
ROI should dictate your strategy; your plan. However, to determine ROI before a project kicks off, you will have to estimate it.
And that’s the core limitation of ROI - it is only an estimate!
So… ROI is not a perfect metric, and your plan is not a perfect roadmap, but in life and in business -
“ Plans are nothing; planning is everything.”
Dwight D. Eisenhower, former U.S. President
Reverse Engineer Competitors
So how do you estimate ROI?
The basic formula for ROI is: Return on Investment / Total Investment
This figure will also have to be adjusted for the time value of money.
We can determine both variables by assessing our competitors on SEO software such as Ahrefs. Be sure to choose a competitor larger than you, with business activities very similar to your own. You can also take an aggregate of competitors.
Return on Investment would simply be the Traffic Value (as observed on Ahrefs) of a competitor.
To determine Total Investment, we will need to observe the total Referring Domains that the same competitor had to build to earn their Traffic Value.
Estimate Content Creation Efficiency
The success of your SEO will be tied to the quality of your content. Better content will earn more links naturally, and better rankings (and traffic) for that content.
Content efficiency for calculating ROI is linked to three key variables:
% of your referring domains that your content will earn naturally (vs. the portion of your referring domains that will be built by active link building activities).
How many referring domains will each piece of content generate per month?
Referring domain attrition rate (the percentage of links your content will lose per month).
The following are rough indicators for these variables:
Earning 90% of your referring domains through high-quality content would constitute a highly successful content strategy.
This is highly dependent on the industry and the nature of the content that you produce. Luden has been involved with an extensive portfolio of successful content strategies utilizing high-end best in class content. We use 5 referring domains per piece of content per month as a best-case estimate.
An attrition rate between 5% and 10% is realistic.
Note:
These estimates are simplified for the sake of the discussion. There are dozens of other notable variables that would need to be considered e.g., the quality of the referring domains in question.
Estimating Costs
Cost components
You can now put your content efficiency variables to good use, and estimate:
Total cost of content
Total cost of developing your website
Total cost of link building activities
Total cost of content
Total cost of content
Total cost of developing your website
Total cost of link building activities
Divide it by the number of referring domains generated per content piece per month. Now you know how many pieces of content you will need to produce.
Estimate what each piece of content will cost to produce.
Multiply the cost by the number of content pieces.
SEO timeline
Next, we should determine the number of years it will take to build your SEO up to the point that it matches the competitor you reverse-engineered.
Base this on the number of content pieces, your internal budget, and your team’s efficiency.
This calculation can assume you are starting from scratch, or building up an existing SEO profile.
Total cost of developing your website
Next, we should determine the number of years it will take to build your SEO up to the point that it matches the competitor you reverse-engineered.
Base this on the number of content pieces, your internal budget, and your team’s efficiency.
This calculation can assume you are starting from scratch, or building up an existing SEO profile.
Total cost of link building
Take total referring domains from your reverse engineering.
Multiply it by the % of referring domains that will be built by active link building activities.
Reduce it by the attrition rate.
Estimate what it will cost you to build each referring domain. The cost should range between $200 and $500.
Multiply the cost by the number of referring domains.
Multiply the cost by the number of referring domains.
Calculate the Time-adjusted ROI
The basic formula for ROI is Return on Investment / Total Investment
However, proper ROI calculations factor in the time value of money. This will increase the accuracy of your estimate significantly.
To do this, we advise using a Discounted Cash Flow (DCF) analysis. Map your costs along your SEO timeline on the DCF, to finalize your ROI estimate.
Is it cheaper to form my own team internally?
High-end SEO strategies require a holistic inbound marketing approach. Many of the skills involved require mastery or specialization.
The investment is very time and resource intensive.
As services go, SEO and elite content marketing are notably technical. Outsourcing them saves online brands time, and allows them to maintain flexibility.
While most SEO basics can be easily learned through online guides – high-end SEO for enterprises, VC-backed startups, or competitive niches requires hard-to-learn skills.
Top SEO courses can easily cost in excess of $4000 per seat. You can learn a good deal of the specialist knowledge required through these courses – however – nothing can rival experience.
When push comes to shove, the evidence in studies is quite consistent: outsourcing high-end SEO and content marketing is more cost-effective.
